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Our Brand Story
We're transforming business for the new world order.
2015 - The Birth
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Founded in 2014 in Houston, Texas, ALLY Energy initially launched as Pink Petro, a company focused on creating a digital community for women in energy. The goal was to attract talent outside the industry and draw attention to the sector. Pink Petro fostered connections and career opportunities through job listings, industry events, and resources. Key milestones included the proclamation of Pink Petro Day in 2015 and the launch of the HERWorld Energy Forum in 2016, and the launch of the GRIT Awards and Best Energy Workplaces.
The Birth of Pink Petro | Bizwomen Press | Read the company press here.