Powering the energy workforce of the future

We love energy people.

We give professionals a community to find everything they need to be successful in their careers.  We give them a place to share stories, find career advice, jobs, publish insights, and network with colleagues in an advertising-free community. (No, joke.)  

We humanize energy.

Energy is the most overlooked career on Mother Earth. We work with organizations that are committed to diversity and inclusion, providing them a framework to become a leader in ESG, attract top talent, build amazing culture and retain high performers. (We have a 95% client retention rate so you know we’re doing something right?)

We believe it all matters.

To get big challenges like energy poverty and climate change right, we work across all forms of energy and believe it’s necessary to address the intersections of society : gender, ethnicity, generation, neurodiversity, veterans, and other underrepresented talent pools. (This is heavy stuff and we need all hands on deck.)


An idea to create an online community for women in energy was born on a cocktail napkin aboard a flight between London and Houston. Read the full story here .
The cocktail napkin idea is launched as Pink Petro on international women's day, March 8, 2015 with two customers, Shell and Halliburton with Jive Software. The online community accepts 2500 members and produces 20 online events. Pink Petro also launches Lean In Energy to support women with a mentoring program.
The community holds its first Annual Energy Forum with 300 people in person and 2,500 online worldwide. Commodities sink to $26. The Global Community Council is formed for corporate members to meet to discuss DEI challenges.
Experience Energy was launched as the first careers site for women in energy with nearly 500 jobs in 2017 alone. The Annual Form reached 10,000 people online and 10 more corporate members joined the Global Community Council.
Lean In Energy becomes a 501c3 non profit and is spun off by founder Katie Mehnert and industry leaders. The GRIT Awards™ are launched to recognize the difference makers in energy for their work. Additionally, the Energy Diversity & Inclusion Index™ research is developed to measure diversity, inclusion, equity, and belonging in the sector. The EDII becomes a global benchmark to look at inclusion across the industry.
To further enhance recognition, the Best Energy Workplaces™ are added for companies to be rewarded for top cultures in energy. The Council hosts The Energy Workforce of the Future Inaugural Summit with 90 organizations to kickoff workstreams to develop a 5-10 year action plan. Katie Mehnert, the founder, steps down from Lean In Energy as President to focus on the growth of Pink Petro.
Energy 2.0 Annual Forum garnered over 75,000 participants just before COVID-19. During lockdown, Pink Petro scaled to delivered 200 events to thousands. The Voices of Energy™ podcast was launched to address energy transition. Utilities solar and wind companies join the Global Council which is renamed the ALLY Council with 35 corporate members.
At the end of 2020, the Pink Petro and Experience Energy brands are retired. The company shifts its brand focus to launch ALLY Energy. ALLY will expand and scale its DEI platform online to include talent engagement, human capital management, talent acquisition, talent development and ESG services for the energy sector.


  • We practice respect and inclusion. We know we need all forms of energy and people of different genders, races, ethnicities, generations and intersectional perspectives to create the workforce of the future. 
  • We embrace difference. We leverage collective genius. The richness of different perspectives allows us to create strong connections to our work that drive social impact.
  • We’re authentic, honest, and bold. We create things, take risks, and bring energy to everything we do and never apologize for who we are.
  • We have a bias for action. We admit when are wrong and have the courage to learn new things and to change. We own challenges and bring solutions to the table.



We are pleased to welcome Shanta Eaden to ALLY Energy as Chief Operating Officer.