Convenience Retail Analyst

Website shell Shell Corporation

, United Kingdom
Job Family Group:

Commercial and Retail
Worker Type:

Posting Start Date:

July 8, 2021
Business unit:

Experience Level:

Experienced Professionals
Job Description:

Shell Mobility represents the single largest customer-facing business in the group serving more than 30mln mobility and over 250,000 Fleet customers per day through 500,000 service champions in over 44,000 sites across 70+ countries. As RDS looks to the future, Mobility is critical to establish Shell as The Low Carbon Leader, with ambitions to be the no. 1 mobility and convenience retailer, with the world’s leading EV charging network and lead in business and goods mobility platform.

Achieving our ambitions will necessitate placing customers at the heart of our business, treating every interaction as a chance to bring our purpose to life to making people’s journeys better. We’re evolving from ‘fuels retailer’ to ‘mobility retailer’- innovating to meet our customers’ changing expectations around convenience, product quality, digitalization and service. This includes continuing to improve the quality of our current products while expanding our alternative energy mosaic (LNG, hydrogen, EV charging and biofuels).

People make the difference real! Mobility is the most customer intimate business in Shell and a front seat to the mobility transition seen from the eyes of customer. A career in mobility is fast paced and dynamic whether you are creating a rewards program for our service champions, developing an award-winning app for our customers, developing a community engagement program or engineering a safe forecourt. Come join us as we embark on the next phase of our ambition focusing on e-mobility and decarbonization!

Where you fit in

The Shell UK Mobility business has a company owned presence of 525 service stations. As a Non Fuel Retail (NFR) business, CR UK sources goods and services across a broad spectrum of FMCG categories. It works to a business model in which Shell does not take stock ownership but works with contracted organisations who offer an integrated service. This will include the procurement and distribution of goods and services out to Shell UK company owned service stations.

CR UK has a core offer of FMCG products and services complemented with a food-for-now proposition (JOdbS & Costa Express) as showcased on Shell Select stations. This is enhanced with a food-for-later and top-up convenience offer developed in close collaboration with alliance partners (Waitrose & Budgens). To drive long term sustainable growth, the business is focused on developing an ever-evolving offer that satisfies the needs of a diverse customer base. Each service station has to provide customers with an optimal mobility offer and must cater to customers with different retail shopping missions.

Critical to the health of a CR business is a continuous programme of improvement. The NFR 50:50 growth aspirations of the broader Shell organisation cannot be maximised without a constant pursuit of excellence in CR execution. The CR Analyst will be responsible for ensuring such excellence through a provision of best-in-class insights and market intelligence; translating external data, market knowledge and competitor activities into insights allowing the broader team(s) to optimise performance and pursue a diverse range of new commercial growth opportunities.

Mobility is a core face of Shell. It touches the lives of 30 million customers every single day. This makes Mobility a primary driver for the Shell brand. We take this responsibility seriously, placing customers at the heart of our daily business, treating each interaction as a chance to bring our purpose to life and making people’s journeys better.

It is an exciting time to be joining Mobility UK as Shell evolves from a ‘fuels retailer’ to ‘mobility retailer’, innovating to meet changing customer expectations around convenience, quality, digitalisation and services. Shell is at the leading edge of the energy transition, expanding into alternative energy whether LNG, hydrogen, EV charging or biofuels.

Within CR we look beyond the forecourt, forming strategic partnerships with leading brands to offer a broader breadth of products and services, helping customers optimise their fast-paced modern life. In the UK, our CR alliance partnerships cover a wide range of areas including Costa Express, Jamie Oliver (healthier food-for-now), Waitrose and Budgens (extended grocery for Top Up shopping), Halfords (new truck/car care range) and Deliveroo (home delivery).

All of the above has meant that CR UK continues to drive record performance year after year, delivering growth ahead of the market. This is a unique opportunity to join the high performing CR Team in a role that has new areas of responsibility, allowing the successful candidate to make their own mark.

What’s the role

The backbone of a successful UK CR business is underpinned with best-in-class execution and continuous improvement. It is pivotal to remaining competitive in the retail environment. The purpose of this role will be to work with different stakeholders to optimise the evolving CR UK offer through provision of compelling insights, benchmarking competitors and reviewing market trends and/or intelligence. The role will include consulting with nominated UK third parties and industry experts to define or shape specific insights for use in defining the CR customer offer. The position holder will be required to liaise with, or represent, various CR functions to deliver against the CR UK Business Targets.

As CR Analyst, the successful candidate will be responsible for supporting key stakeholders with the provision of valuable market insights to ensure profitable growth, now and in the future. No day is likely to look the same as he/she makes recommendations or seeks out new opportunities. The position will be responsible for keeping abreast of all new market developments, benchmarking Shell performance against the competition and identifying untapped or future growth opportunities. Due to the wide scope of work, the position holder must have excellent analytical skills and experience needed to interrogate market data and reports to provide insights for high-profile initiatives and emerging trends. This must however be combined with strong stakeholder management skills. There will be simultaneous timelines and he/she be required to champion the pursuit of incremental sales, revenue across the UK retail business. The role will need to form clear and robust ways of working with the Category Management and Space Planning Teams.

Key accountabilities include but are not limited to:

Ensure that CR UK has a constant provision of market intelligence and/or market performance tracking tools in place to deliver best-in-class insights and business decisionsDeliver a continuous flow of market, customer and consumer insights through extensive review of different data sources; seeking to unlock profitable sales growth opportunities through understanding of different consumer needs or shopper missionsProvide insight and data to optimise untapped revenue opportunities across the full spectrum of CR categories and services; ensuring sales and income streams are maximised (prompting remedial action from peers where required)Liaise with Global Customer Insights to ensure CR UK has a vital stream of brand, customer and NFR insightsManage the UK relationship and contractual responsibilities for all external market data sources and industry bodiesReview market developments and benchmark Shell performance using external market data companies or industry bodies (e.g Nielsen, IRI, HIM, IGD, ACS); looking for emerging trends within the competition or new category opportunitiesUndertake regular field visits in market visiting Shell company owned and dealer owned stores alongside competitor store visits (forecourt, convenience, high street and travel)Provide an agile response when needed for a differing range of bespoke activities (incl. senior management data requests, modelling of potential new business opportunities, evaluation of new contract scenarios); identifying and presenting low risk and high value solutions to key stakeholdersMeasure, track and report performance against the UK Retail Ambitions 2025 KPIs with particular focus on NFREstablish a multi-functional relationship across all levels of the UK retail business; ensuring continuous improvement of the UK CR proposition and excellent execution throughout the businessTo deliver all of the above, demonstrate a clear understanding of retail fundamentals such as assortment, merchandising, promotions and operational processes
What we need from you

Shell continues to strive to build a professional retail organisation. Direct experience or a clear understanding of the UK convenience retail business will be a clear advantage in any application. The following requirements will form a key part of the evaluation process and candidate selection for this role:

Highly analytical; very robust analytical skills with a rounded understanding of the dynamics of the shopper and the retailer, underpinned by a deep consumer led mindsetStrong commercial acumen; high functioning understanding of the metrics for sales, margin and profitability supported with strong understanding of all performance influencing factorsHigh technical competence; extensive experience of use of all core MI tools (Excel, Business Objects, Alteryx and Power BI) with previous use of Shell retail systems being an advantageResult driven mindset; able to deliver against or support delivery of stretching business targetsPositive self-starter; able to act as an advocate for change, seeking constant business or process improvementsStrong relationship management skills; able to adapt approach to different audiences or circumstancesStrong interpersonal skills; able to engage, influence or challenge different levels of stakeholders as and when requiredCollaborative; able to work across multiple external and internal touch points, a strong team playerAgility; able to respond at speed to changing business demands, reacting to challenging or unforeseen circumstances in a calm and measured mannerResilience; up for a challenge and able to prioritise workload when under pressure from different stakeholdersRelevant experience; first-hand experience and understanding of FMCG or direct consumer goods retailing experience is a key advantage, as well as sound knowledge of Convenience Retail in general.


Shell started operations in the United Kingdom more than 110 years ago. Since then we have grown into a leading innovative oil and gas company that rewards its employees by investing heavily in their careers and learning. Our people are our greatest asset, and our commitment to your career will see you thrive in a work environment that offers an industry-leading development programme. When your ideas travel, Shell will benefit and innovation will thrive. Shell has a key role to play in helping meet the UK’s growing energy demand, whilst using innovative technologies to develop cleaner energy. We are the largest FTSE 100 company in the UK by market capitalisation, and make a significant contribution to the UK economy. As well as processing 35% of the gas coming into the UK, we serve more than four million customers at our filling stations each week. Shell employs some 6,400 skilled staff as well as many contractors. 

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently. 

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential…

We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply and we’ll take it from there.

We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice. 

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.


Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

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