CR Performance Optimization Manager

Website shell Shell Corporation

, United Kingdom
Job Family Group:

Commercial and Retail
Worker Type:

Posting Start Date:

July 8, 2021
Business unit:

Experience Level:

Early Careers
Job Description:

Shell Mobility represents the single largest customer-facing business in the group serving more than 30mln mobility and over 250,000 Fleet customers per day through 500,000 service champions in over 44,000 sites across 70+ countries. As RDS looks to the future, Mobility is critical to establish Shell as The Low Carbon Leader, with ambitions to be the no. 1 mobility and convenience retailer, with the world’s leading EV charging network and lead in business and goods mobility platform.

Achieving our ambitions will necessitate placing customers at the heart of our business, treating every interaction as a chance to bring our purpose to life to making people’s journeys better. We’re evolving from ‘fuels retailer’ to ‘mobility retailer’- innovating to meet our customers’ changing expectations around convenience, product quality, digitalization and service. This includes continuing to improve the quality of our current products while expanding our alternative energy mosaic (LNG, hydrogen, EV charging and biofuels).

People make the difference real! Mobility is the most customer intimate business in Shell and a front seat to the mobility transition seen from the eyes of customer. A career in mobility is fast paced and dynamic whether you are creating a rewards program for our service champions, developing an award-winning app for our customers, developing a community engagement program or engineering a safe forecourt. Come join us as we embark on the next phase of our ambition focusing on e-mobility and decarbonization!

Where you fit in

The Shell UK Mobility business has a company owned presence of 525 service stations. As a Non Fuel Retail (NFR) business, CR UK sources products and services across a broad spectrum of FMCG categories. It works to a business model in which Shell does not take stock ownership but works with contracted organisations who offer an integrated service. This will include the procurement and distribution of products and services out to Shell UK company owned service stations.

CR UK has a core offer of FMCG products and services complemented with a food-for-now proposition (JOdbS & Costa Express) as showcased on Shell Select service stations. This is enhanced with a food-for-later and top-up convenience offer developed in close collaboration with alliance partners (Waitrose & Budgens). To drive long term sustainable growth, the business is focused on developing an ever-evolving offer that satisfies the needs of a diverse customer base. Each service station needs to provide customers with an optimal mobility offer and must cater to customers with different retail shopping missions.

The NFR 50:50 growth aspirations of the broader Shell organisation cannot be maximised without a constant pursuit of profitable excellence in CR execution. Critical to the health of a CR business is a continuous programme of measurement and improvement. The CR Performance Optimisation Manager JG6 will be responsible for ensuring such excellence through the provision of stringent commercial performance tracking and/or financial modelling, whilst delivering best-in-class CR operational business support. This will allow the broader team(s) to optimise range and revenue performance and pursue a diverse range of new commercial growth opportunities.

Mobility is a core face of Shell. It touches the lives of 30 million customers every single day. This makes Mobility a primary driver for the Shell brand. We take this responsibility seriously, placing customers at the heart of our daily business, treating each interaction as a chance to bring our purpose to life and making people’s journeys better.

It is an exciting time to be joining Mobilty UK as Shell evolves from a ‘fuels retailer’ to ‘mobility retailer’, innovating to meet changing customer expectations around convenience, quality, digitalisation and services. Shell is at the leading edge of the energy transition, expanding into alternative energy whether LNG, hydrogen, EV charging or biofuels.

Within CR we look beyond the forecourt, forming strategic partnerships with leading brands to offer a broader breadth of products and services, helping customers optimise their fast-paced modern life. In the UK, our CR alliance partnerships cover a wide range of areas including Costa Express, Jamie Oliver (healthier food-for-now), Waitrose and Budgens (extended grocery for Top Up shopping), Halfords (new truck/car care range) and Deliveroo (home delivery).

All of the above has meant that CR UK continues to drive record performance year after year, delivering growth ahead of the market. This is a unique opportunity to join the high performing CR Team in a role that has business critical areas of responsibility, allowing the successful candidate to make their own mark.

What’s the role

The backbone of a successful UK CR business is underpinned with best-in-class partner management, robust business and operational practices, first-class performance tracking and a continuous improvement culture. It is pivotal to remaining competitive in the retail environment. The purpose of this role will be to work with different stakeholders to support in driving performance and profit optimisation for the evolving CR UK offer. Furthermore, the role will perform the essential operational business support functions needed within CR (including but not limited to product set-up and price file maintenance). The position holder will be required to liaise with or represent various CR functions, in particular Supply Chain, CR Optimisation and Category Management, whilst working with Operations, Sales and Network to aid delivery of the CR UK Business Targets.

As CR Performance Optimisation Manager, the successful candidate will be responsible for providing key stakeholders with ad hoc commercial data and/or metrics to ensure profitable growth, now and in the future. Due to the wide scope of work, the position holder must have the analytical skills required to provide valuable data and insights for business as usual and continuous improvement. He/she will be responsible for performing essential CR operational tasks. This must however be combined with strong commercial and stakeholder management skills. There will be simultaneous timelines and he/she will be required to champion the pursuit of incremental sales, revenue or cost saving efficiencies across the UK retail business. The role will need to form clear and robust ways of working with the Data & Analytics Hub Chennai and SBO Manilla.

Key accountabilities include but are not limited to:

Develop and maintain key operational CR processes (including but not limited to Price File Creation and Maintenance, Promotional Set-Up, Credit Processing and Master Data Maintenance)Act as a focal point for Manilla SBO; serving as interface for product and promotional setupEnsure that CR UK has the most effective MI practices, processes and support in place to secure best in class insights leading to enhanced performance resultsProvide a supporting role as a business analytics translator for the CR UK Team into Chennai SBO (ensuring local requirements are understood and SBO Hub deliver fit for purpose insights or analytics tools and dashboards)Engage and support in development for new MI reporting; ensuring robust process documentation is in place to enable Chennai Hub to accurately produce and deliver against any Retail MI requirementConduct impact analysis utilising supply chain partner KPIsProvide an agile response when needed for a differing range of bespoke activities (incl. senior management commercial data requests, modelling of potential new business opportunities)Monitor and maintain the accuracy of data quality within RSTS & all CR reportsEstablish a multi-functional relationship across all levels of the UK retail business; ensuring continuous improvement in the provision of UK CR data, tracking and deliverables against targetsWork with CR, Finance and Operations Team to support the delivery of annual T&R forecasting, phasing and RBA Deal Planning requirementsSupport the CR Optimisation Manager JG5 position in the provision of their responsibilitiesTo deliver all of the above, demonstrate a clear understanding of retail fundamentals such as assortment, merchandising, promotions and operational processes
What we need from you

Shell continues to strive to build a professional retail organisation. Direct experience or a clear understanding of the UK convenience retail business will be a clear advantage in any application. The following requirements will form a key part of the evaluation process and candidate selection for this role:

Highly analytical; very robust analytical skills with a rounded understanding of the dynamics of the shopper and the retailer, underpinned by a deep consumer led mindsetCompetent commercial acumen; robust functioning understanding of the metrics for sales, margin and profitability supported with strong understanding of all performance influencing factorsGood technical competence; extensive experience of use of all core MI tools (Excel, Business Objects, Alteryx and Power BI, with previous use of Shell retail systems being an advantage)Result driven mindset; able to deliver against or support delivery of stretching business targetsPositive self-starter; able to act as an advocate for change, seeking constant business or process improvementsStrong relationship management skills; able to adapt approach to different audiences or circumstancesStrong interpersonal skills; able to engage, influence or challenge different levels of stakeholders as and when requiredCollaborative; able to work across multiple external and internal touch points, a strong team playerAgility; able to respond at speed to changing business demands, reacting to challenging or unforeseen circumstances in a calm and measured mannerResilience; up for a challenge and able to prioritise workload when under pressure from different stakeholdersRelevant experience; first-hand experience and understanding of FMCG or direct consumer goods retailing experience is a key advantage, as well as sound knowledge of Convenience Retail in general.


Shell started operations in the United Kingdom more than 110 years ago. Since then we have grown into a leading innovative oil and gas company that rewards its employees by investing heavily in their careers and learning. Our people are our greatest asset, and our commitment to your career will see you thrive in a work environment that offers an industry-leading development programme. When your ideas travel, Shell will benefit and innovation will thrive. Shell has a key role to play in helping meet the UK’s growing energy demand, whilst using innovative technologies to develop cleaner energy. We are the largest FTSE 100 company in the UK by market capitalisation, and make a significant contribution to the UK economy. As well as processing 35% of the gas coming into the UK, we serve more than four million customers at our filling stations each week. Shell employs some 6,400 skilled staff as well as many contractors. 

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently. 

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential.

We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply and we’ll take it from there.We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice. 

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.


Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

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