Branding and Content Guidelines

We’re proud of our brand. 

We all want to tell a compelling, forward-thinking story about the ALLY Energy℠ experience. While there are many different internal and external audiences, the tools presented here should inspire each of us to take part in the ALLY Energy℠ story.

ALLY Energry brands include ALLY℠, The GRIT Awards®, Best Energy Workplaces®, The Voices of EnergySM, The Faces of EnergySM, Energy Workforce of the FutureSM and Energy Diversity and Inclusion IndexTM. These brands are trademark entities by the United States Trademark and Patent Office. The TM and SM marks must be used in the first mention either in communication text and/or graphics. 

For more information download or print our full branding and content

Brand Font & Colors #

The brand font uses Montserrat.  The base Font is Montserrat, Weight is 400 Style is Normal, Size is14px

• ALLYSM – Hex: #ee4180, #5b1934, #201d1e; RGB: 238, 65, 128, and 91, 25, 52 and 32, 29, 30
• The GRIT Awards®, Best Energy Workplaces®, and Energy Workforce of the FutureSM – Hex: #00908c and #201d1e, RGB: 0, 144, 40 and 32, 29, 30
• Energy Workforce of the FutureSM – Hex: #8cc641 RGB 140, 198, 65; Hex: #1072ba RGB 16, 114, 186; Hex: #db2d7c RGB 219, 45, 124; Hex: #58595b RGB 88, 89, 91
• Energy Diversity and Inclusion IndexTM – Hex: #8cc641 RGB 140, 198, 65; Hex: #1072ba RGB 16, 114, 186; Hex: #db2d7c RGB 219, 45, 124; Hex: #58595b RGB 88, 89, 91
• ALLY Top Energy VoicesSM – Hex: #ee4180, #5b1934, #201d1e; RGB: 238, 65, 128, and 91, 25, 52 and 32, 29, 30

For help with colors, fonts, and sizing graphics to submit to ALLY, visit below.

Brands

All brand logos are trademarked and/or service marked by the US Trademark office and must be used according to their intended design and color codes.   In the case of artwork on a colored background you may use reversed brands.  All artwork should be approved in advance of release and prior written approval is necessary to use our logos on other materials. Not obtaining this approval constitutes an illegal use of our marks. Please contact us if you need help.

Contributor Submissions

Our members are all allowed a personal profile, the ability to post a blog and submit events. Here are some links to online help to give you guidance on how to position content best on our community. If you are not a member but want to contribute to our community, please contact us here.